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Social media “influencers”: the do’s and don’ts of disclosure

Social media “influencers”: the do’s and don’ts of disclosure

22 March 2016
By Emily Rich
It’s now a widely acknowledged reality that commercial organisations need defined social media strategies and policies in place as a framework for approaching the world of ’gramming, liking, sharing, connecting (and, a recent addition to the Facebook stable, “reacting”) online.  An increasingly important part of that strategy is often engaging social media ambassadors or “influencers” to promote products or brands online.
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IP Whiteboard editor published in Internet Law Bulletin: Recent legal developments involving Twitter

IP Whiteboard editor published in Internet Law Bulletin: Recent legal developments involving Twitter

17 March 2014
By Samantha McHugh
If you still think that Tweeting is something only birds do, it’s time to fly the coop. Launched in 2006, Twitter is an online social networking site that enables its 645 million registered users worldwide to send and receive 140 character “Tweets”. More than 5700 Tweets are sent ever second and up to 75% of mainstream journalists now find stories through Twitter.
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IP Whiteboard editors published in e-commerce law reports

IP Whiteboard editors published in e-commerce law reports

12 December 2013
By Samantha McHugh
In a case which carries a warning for Australian government employees, the Federal Circuit court confirmed earlier this year, in Banerji v Bowles, that a public servant may be dismissed for criticising government policies on Twitter, even though her profile was anonymous. Natalie Hickey and Samantha McHugh, from our editorial committee, have written an article about this case, published in Volume 13 Issue 5 of the e-commerce law reports. A copy of this article is available online here.
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Federal Election 2013: who will be watching you?

Federal Election 2013: who will be watching you?

14 August 2013
By Jessica Bounds
The 2013 Australian Federal Election has already been coined the ‘Social Media Election’, but even savvy users who frequently turn to social media platforms to track trending political issues may have been surprised by last week’s announcement that Yahoo!7 and Seven News were partnering with Facebook to provide unique insights into Australian opinions on the election. Unlike Twitter, which is known as a public forum, many users view Facebook as a more ‘private’ or ‘restricted’ space for sharing content. We wondered whether this partnership may see individual users’ status updates shared on news broadcasts, and decided to investigate.
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Adam Gilchrist hit for six by Twitter twin

Adam Gilchrist hit for six by Twitter twin

15 July 2013
By Daniella Phair
The Australian cricket team might have needed not one, but two Adam Gilchrist’s in its side for the first Ashes Test in England over the last week. However, the man himself is less than impressed after discovering he has a Twitter Twin.
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