A lesson in sharing: Google’s new AdWords policy
15 April 2013
Google has recently updated its AdWords trade mark policy. From 23 April 2013, Google will no longer prevent advertisers from selecting another company’s registered trade mark for use as a keyword in Australia (and China, Hong Kong, Macau, Taiwan, New Zealand, South Korea, and Brazil). This change brings Google’s AdWords policy on trade marks in Australia into line with the rest of the world.
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