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scent mark

The sweet smell of success

The sweet smell of success

11 October 2024
By Cate Nagy, Damien MacRae
Crayola just registered a trade mark in the US for the smell of their crayons.
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How much dough are smells worth?: Hasbro files a scent mark in the US

How much dough are smells worth?: Hasbro files a scent mark in the US

10 April 2017
By Tim Craven
Our sense of smell (or ‘olfactation’ as it is technically described) is said to be the sense most intimately linked to our memories.
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