New Zealand may have beaten France in the Rugby World Cup quarter finals, but one French sporting icon is winning a strategic branding war in New Zealand.
Pockets. Most jeans have them. Many of us look at them in admiration, often because they adorn the backsides of others (though in the age of the selfie it's
First there were corsets, then shaping underwear (Spanx, anyone?) and now slimming jeans. Often these garments are hidden from view, but the consumer knows exactly what they are looking for leading up to and beyond the point of sale.
New Zealand’s High Court has dismissed trade mark infringement claims levelled by Coca-Cola against Frucor, bottler/distributor of PepsiCo products in NZ