The Impact of Lookalikes: The UK Intellectual Property Office Weighs In
8 August 2013
We all have eating and drinking in common. Yet our preferences distinguish us. Some of us will only have Maggi 2 Minute Noodles. Others want the noodles, but are delighted if it is a competitively priced home brand product. Some of us love nibbling the wavy layers only of a Smith’s Crisp. Others are happy to have a chip which looks and tastes like a Smith’s Crisp, even if it is not one.
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