Instagram Archives - King & Wood Mallesons Pulse

You can’t have your burger and eat it too: In-N-Out Burgers, Inc v Hashtag Burgers Pty Ltd

5 March 2020

A closer look into how Down-N-Out Burgers infringed the trade marks of In-N-Out, engaged in passing off, and contravened the Australian Consumer Law.

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Summer BOD competition: social media queens engage in trade mark litigation

12 January 2018

By Maggie Chan

Social media queens Sophie Guidolin and Rachael Finch both run fitness businesses through Instagram, promoting the #healthy lifestyle.

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Social media “influencers”: the do’s and don’ts of disclosure

22 March 2016

By Emily Rich

It’s now a widely acknowledged reality that commercial organisations need defined social media strategies and policies in place as a framework for approaching the world of ’gramming, liking, sharing, connecting (and, a recent addition to the Facebook stable, “reacting”) online.

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Self(ie) made: Artist makes a Princely sum selling other people’s photos

4 June 2015

By Siao-Sun Hoon

That selfie stick might actually be a wise investment – after all, your next Instagram post could be worth thousands.

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#IntellectualProperty trending on Twitter: Considering IP in the age of the hashtag

19 November 2013

By Mandy Milner

Social media has transformed the ‘hash’ symbol (#) from a mere symbol key into a phenomenon of its own. Yet the addition of the # symbol before a word has not been so simple in the IP world and has many potential implications.

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Parody accounts on Facebook and Instagram: a no-go zone?

22 July 2013

By Daniella Phair

Our latest posts on the Adam Gilchrist parody Twitter account saga have generated such interest that we thought we’d do a little more digging.

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