hashtag Archives - King & Wood Mallesons Pulse

Confirmed booking: booking.com secures trade mark registration in the United States

9 July 2020

On 30 June 2020, the Supreme Court of the United States handed down its decision in United States Patent And Trademark Office, Et.

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Six lessons for #hashtags, social media campaigns and trade marks – #FreeCheeseFriday trade mark registered for UK social media campaign

17 October 2014

By Anna Spies

The popularity of its social media campaign has enabled Wyke Farms to register a trade mark for “Free Cheese Friday”. This is an important development for brand owners, who should similarly consider protecting phrases and hashtags used in their social media campaigns.

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#IntellectualProperty trending on Twitter: Considering IP in the age of the hashtag

19 November 2013

By Mandy Milner

Social media has transformed the ‘hash’ symbol (#) from a mere symbol key into a phenomenon of its own. Yet the addition of the # symbol before a word has not been so simple in the IP world and has many potential implications.

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