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#freecheesefriday

Six lessons for #hashtags, social media campaigns and trade marks – #FreeCheeseFriday  trade mark registered for UK social media campaign

Six lessons for #hashtags, social media campaigns and trade marks – #FreeCheeseFriday trade mark registered for UK social media campaign

17 October 2014
By Anna Spies
The popularity of its social media campaign has enabled Wyke Farms to register a trade mark for “Free Cheese Friday”. This is an important development for brand owners, who should similarly consider protecting phrases and hashtags used in their social media campaigns.
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