ASB

Moderating User Comments on Social Media: New IAB Guidelines

Moderating User Comments on Social Media: New IAB Guidelines

25 July 2013
By Natalie Hickey
"Trending" of late has been the introduction of social media best practice recommendations and guidelines from a variety of bodies. Last week saw the release of the Interactive Advertising Bureau’s (IAB) Social Media Comment Moderation Guidelines, which attempt to address confusion over the requirement for moderation of user comments on social media sites.
Read on
Advertising Standards Board determinations – the last 12 months in review

Advertising Standards Board determinations – the last 12 months in review

30 May 2013
By Elisa Nolf
The past 12 months has certainly been a dynamic time for the Advertising Standards Board – 2012/13 saw the Board having to make determinations in the relatively unchartered waters of social media, ‘sexting’, Gen Y acronyms and iPhone Apps! Leading up to this period, the ASB commissioned a report by Colmar Brunton which found that as compared to 2007 the community had become more conservative in relation to strong language, sex, sexuality and nudity – especially in relation to images/language available to children. Conversely, the report found that the community had become less conservative in relation to issues relating to health and safety and violence/discrimination, particularly in cases of humorous racial or religious references. This alert will take you through the key themes of 2012/2013.
Read on