Posts From This Author

Naming Your Race Horse – Like registering a trade mark? Well, not quite

26 November 2013
The annual Spring Racing Carnival and running of the Melbourne Cup, can often lead to more than a sore head and fistfuls of losing betting slips. Inspired by the (admittedly rare) example of a $4000 horse winning a Group 1 race, you too might have recently acquired a small stake in a new race horse. Now, it is time to give your foal a name. For the trade mark enthusiasts amongst us, navigating the Registrar of Racehorses ‘Horse Naming Policy’ might remind us of the rigors of the Trade Marks Office. The process is quite similar, but there are differences too.
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The Impact of Lookalikes: The UK Intellectual Property Office Weighs In

8 August 2013
We all have eating and drinking in common. Yet our preferences distinguish us. Some of us will only have Maggi 2 Minute Noodles. Others want the noodles, but are delighted if it is a competitively priced home brand product. Some of us love nibbling the wavy layers only of a Smith’s Crisp. Others are happy to have a chip which looks and tastes like a Smith’s Crisp, even if it is not one.
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Moderating User Comments on Social Media: New IAB Guidelines

25 July 2013
"Trending" of late has been the introduction of social media best practice recommendations and guidelines from a variety of bodies. Last week saw the release of the Interactive Advertising Bureau’s (IAB) Social Media Comment Moderation Guidelines, which attempt to address confusion over the requirement for moderation of user comments on social media sites.
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When technology becomes too popular: ‘We the People’ perhaps a case in point

20 February 2013
For those of us rounding up our 25,000 closest friends for a ‘We The People’ petition in the USA, we have some bad news. Only a few days after we posted about the now infamous ‘Death Star’ petition, the White House blogged that due to the popularity of the site, the numbers needed to obtain a response from the White House have now jumped to 100,000 (a 75% leap for those with a statistical bent).
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