6 September 2012
Earlier this month we posted about a decision of the Advertising Standards Board which declared that a Facebook page may be considered a ‘marketing communication tool’ when used by an advertiser. As a result, all content on these sites, including user generated content, must be in compliance with the Advertiser Code of Ethics.
KWM Partner John Swinson has since been kept busy talking to various media outlets about this important
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development in online marketing, including this interview with BRR Media which you can listen to here:
